Search Engine Optimization Process (or SEO) is a collection of optimization strategies for websites, blogs and pages that aim to improve your ranking in search engine results. Google ranks the top answers for every search by ranking them first. These numbers show how trust users place in search engines’ judgments.
What is a search engine?
Search engines are systems and algorithms that crawl, index, rank, and rank web pages to show it in an orderly manner based on user searches. Search engines are not only Google. YouTube and Pinterest are search engines, since they are often used to find content.
Google holds the clear category lead with nearly 92% of search market share. However, each search engine uses its own ranking criteria and methodology. The end goal is to provide the best possible results for users.
Step 1: Keyword Research to Create Blog Posts
Optimizing your content with the right keywords is key to driving traffic to search engines.
Keyword research is the process that identifies those keywords. This helps you discover the search keywords your audience uses to search for answers on search engines. You won’t be able to drive search traffic if you don’t do this right and target the wrong keywords in your content.
What are the characteristics of the best search keywords?
They are directly connected to your core business.
They have a large monthly search volume.
They may also be targeted by your competition.
They aren’t dominated by multimillion-dollar brands or high-authority websites that are difficult to beat. The intent of the searcher matches your business goal.
How can you locate such keywords?
Keyword research for blog posts begins with competitor analysis. It includes consumer research, search trends analysis, the commercial worth of keywords, keyword emotion analysis, and overall compactivity.
Demand Jump, a professional SEO tool, can automate keyword research and provide all the insight necessary to select keywords for your content strategy. You can identify topics for beginners, intermediate and advanced audiences by conducting keyword research.
Your keyword research is a key factor in the success or failure of your Search Engine Optimization Process. Make sure you do it correctly or get help from an expert SEO platform.
Step 2: Understanding Search Intent
When choosing keywords and creating content, search intent is one of your most important considerations. Google will not rank you for a keyword you have chosen and create a blog post that is high-quality and Search Engine Optimization Process about it. If your content isn’t in line with the search intent, it won’t rank.
What is search intent? It is Google’s understanding about what people really want when they search for a keyword. If someone searches for “apple”, are they searching for the brand or for the fruit? Similar to the above, someone searching for “email Marketing” may be looking for the definition, best email marketing tools or a specific service. Before creating content, it is a good idea to research the search intent for your target keyword. It is easiest to find your keyword by using Google. Then, analyze the top 10 results. Google says that the structure, topic and content of the top-ranking pages are aligned with your search intent for your target keyword. Take their approach and apply the same content angles.
Step 3: Setting Content Benchmarks
Now you know the intent of the search and have found the correct keyword. Now is the time to start creating your content. What guidelines should your content be following? What guidelines should your content follow? These questions can be answered by setting content benchmarks and analyzing the content of your competitors. Open separate tabs and search for your target keyword.
Pay attention to the following information about each result
Total word count
How keywords are used in subheadings and introductions
The number of images used within the content
The number of internal and external links
Any data, case studies or examples that are used in the content
Your job is now simple.
In each of these areas, create a piece that is significantly more valuable than your competitors. If the average length of the top 10 search results’ content is 1,500 words, your content should be at least 3,000 words. Similar to your competitors, make sure you use more examples, data references and screenshots.
Why? This will allow you to make your content more complete and cover the topic more thoroughly than your competitors This will increase your chances of being ranked higher in search results for the target keyword.
Step 4: Create your first draft
Once you have established your benchmarks, it is time to start creating pieces that people will love to read. At this stage, forget SEO and concentrate on creating content that answers the questions of your audience better than your competitors. In each article, focus on one or two questions that are closely related to your audience. Make sure your content is simple to understand and read. Move on to the next step once your draft is complete. Here’s a content template that will help you write content faster.
Step 5: Optimize Your Content for SEO
Now you have the content. It’s time for optimization’s optimization begins with ensuring that your content answers the main questions of your audience. After creating such content, optimize it with your target keyword and closely related variations. You should use your keyword and variations in these places: Title tag, meta description and URL should be included early in the text.
Heading H1 Main
Your first 100 words should be the most important.
At least three subheadings should use H2 or H3 tags
Include the alt text for the images in your content
All throughout your body
Your anchor text for your internal links
Your concluding paragraph should be your content
Bonus Tip
Google your keyword and then copy the top 10 queries from the “People Also Ask” section of the Search Engine Optimization Process results.
Make a FAQ section at the bottom of your page. List all questions that you have copied from the previous step and then add one or two lines of answers to each question. This is it! You have successfully optimized your content for search engine optimization. You’re not finished yet.
SEO Checklist for Optimizing Your Blog Content
To optimize your blog content, you must consider more than just the on-page SEO.
This SEO checklist will help you optimize your blog posts.
Make sure your page is easily indexable
Your page should load in less than two seconds
Make sure your web design is responsive.
Your content should be more detailed and comprehensive than that of the top 10 competitors in your target keyword. In the title, URL and meta description, use the target keyword. The keyword should be used in the first 100-150 words of each page. Your target keyword should be used naturally in your content.
In your content, use natural variations of your keyword.
Use your keyword with its variations in H1, H2, and H3 tags.
Include the keyword in your conclusion.
As the alt text for your images, use the keyword
These points will help you rank higher in search results if you adhere to them
Here are the best practices for writing SEO-friendly blog posts
It is important to optimize your content and use keywords. It’s also important to properly structure your content. These are some quick tips to help you do it.
Use short introduction
Your introductions should be limited to 150 words (including your keyword). The modern internet user doesn’t have the time to read introductions that are too long or vague. The main content should be concise and direct.
Use an Engaging Blog Post Structure
Formatting your content properly will keep your readers interested until the very end. Here are the steps. A brief introduction is recommended. Divide your article into several subheadings Make sure that each subheading does not have more than 300 words. You can break down a section with H3 and H4 tags if it gets too long. Instead of long walls of text, use short paragraphs of one- to two lines (maximum three lines). Use lists or bullets frequently. To highlight the most important parts of your content, use bold, italics and underlines in every section of your article, you should use at least one screenshot or image. After the introduction, embed a relevant video. This content format reduces your site’s bounce rate, and it increases the average session duration. These two factors will strengthen your Search Engine Optimization Process.
Include Link-Worthy Elements
Link-worthy elements are crucial for SEO as they help your content to get backlinks from high-authority websites. These are the elements that you should include in content. Your content marketing should be more thorough than those of your competitors. Add images, screenshots and videos. To support your arguments, you can use survey results, original research, and secondary data. Use examples frequently in your content. Incorporate an infographic into your content. The higher your content has backlinks, the better it will rank.
Make sure to use both internal and external links wisely
Search Engine Optimization Process can crawl your site more deeply and internal links will allow you to keep your visitors on your website for longer. External links, in turn, make your content more trustworthy for search engines and readers. When possible, use both internal and external links in your content.
Are you ready to create SEO-friendly blog posts?
As you can see, creating SEO-optimized content doesn’t require rocket science. It takes some time. Demand Jump automates everything except the writing. This saves content strategists and writers more than 50%! Get started with content that ranks by trying it out.
Request a free quote
We offer professional Digital Marketing Services that help websites increase their organic as well as paid traffic score drastically.