GD Goenka International School
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Overview:
GD Goenka International School, Sonepat, wanted to enhance its online presence to attract more admission inquiries. Prior to this, the school was largely relying on offline methods such as parent referrals and local marketing strategies. Recognizing the need to evolve and expand, they approached our agency to achieve higher visibility, generate quality leads, and establish themselves as the go-to day school and boarding school in Sonepat and the surrounding areas.
Challenges:
- The education niche is highly competitive.
- Limited online footprint prior to our strategies execution.
- Generate quality leads within given time frame.
SEO Strategy:
- Keyword Research: Focused on high-intent keywords like “best schools in Sonepat”, “GD Goenka admissions” and “best boarding school in Haryana”
- On-Page Optimization: Updated meta titles, descriptions, content and headings across key pages.
- Website Redisigning: Redesigned complete website to improve overall structure and user experience. So website visitors can find right information on the go.
- Technical SEO: Optimized for mobile-first indexing, improved page load speed by 40%, and fixed crawl errors.
Ads Strategy:
- Lead Generation Ads: Created Lead generation campaigns with forms to capture interested parents details like phone number, city, etc directly from facebook and instagram.
- Video Ads: Promoted engaging video content, including campus tours, facilities, activities and more.
- Massive Reach: Targeted parents in Delhi-NCR, as well as other cities, ensuring the ads reached a large yet relevant audience. Which will further help in increasing both day school admission and boarding school admission.
Website Impressions Growth
Results:
- Organic traffic increased by 120% in six months.
- Ranked in the top 3 for 15+ high-intent keywords like “best school in Sonepat.”
- Generated over 2 lakh impressions from our SEO optimizations with over 800+ organic keywords and an average keyword ranking of 14.
- Reached 10,00,000+ accounts monthly from ads, ensuring extensive visibility.
- 1,000+ leads per month through Facebook Ads alone.
- Optimized lead generation forms for higher conversions and reduced CPL (cost-per-lead).
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. together for the first time. We provide elegant solutions.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
We Will Be Useful to You
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no, quo populo forensibus contentiones et, nibh error in per.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
