SEO Case Study: Zardozi Pune

Overview

Zardozi Pune is a premium women’s fashion brand specializing in exquisite traditional and contemporary wear. Their product portfolio includes Paithani and silk sarees, lehengas, Indo-westerns, and gowns. Before engaging with our SEO services, Zardozi Pune relied solely on local marketing efforts to drive sales, which limited their reach to a niche audience.

Objective: To expand Zardozi Pune’s online presence, drive qualified traffic to their website, and improve keyword rankings for relevant search terms to establish them as a leader in premium ethnic fashion.

Challenges:

  1. Minimal online visibility with limited organic traffic.
  2. Strong competition from established e-commerce and local fashion brands.
  3. Absence of a structured SEO strategy to optimize their website for search engines.

Our SEO Strategy:

  1. Keyword Research & Optimization:
    • Conducted extensive keyword research to identify high-value terms related to premium women’s fashion.
    • Focused on specific product categories such as “Paithani sarees in Pune” and “luxury lehengas online” to target niche audiences.
  2. On-Page SEO:
    • Optimized website content, meta titles, and descriptions for relevant keywords.
    • Improved website structure and internal linking to enhance user experience and crawlability.
  3. Technical SEO Enhancements:
    • Addressed website speed issues to ensure faster loading times.
    • Implemented mobile optimization to cater to a significant segment of mobile users.
  4. Content Marketing:
    • As a premium e-commerce brand, we understand the importance of balancing aesthetics with performance. To ensure optimal results without compromising the visual appeal or user experience of the website, we developed a strategic content approach. By carefully crafting the content to send positive signals to Google, we’ve been able to achieve top-tier search engine results while maintaining a sleek, user-friendly design.
  5. Backlink Building:
    • Secured backlinks from reputable fashion blogs, directories, and local listing websites.
  6. Local SEO:
    • Optimized their Google Business Profile to capture local search traffic.
    • Encouraged customer reviews to build credibility and trust.

Results Achieved:

  1. Increased Impressions:
    • Achieved 2 million website impressions within 12 months period, reflecting a significant improvement in visibility.
  2. Higher Click-Through Rate (CTR):
    • Generated 30,000 clicks from organic search, marking a substantial rise in website traffic.
  3. Improved Keyword Rankings:
    • Achieved an average keyword ranking position of 8 to 11, with several high-priority keywords ranking on the first page of search results.
  4. Enhanced Online Presence:
    • Established Zardozi Pune as a go-to destination for premium women’s fashion and ladies wedding wear, both locally and beyond.
    • With our SEO strategy, Zardozi Pune is now attracting customers not only from their local market but also from across the globe.

Additional Efforts:

To further strengthen our SEO initiatives and maximize revenue, we run seasonal Facebook ad campaigns. These ads complement organic efforts by driving targeted traffic and boosting conversions during key sales periods.

Conclusion:

Through strategic SEO efforts, we successfully transitioned Zardozi Pune from relying solely on local marketing to becoming a prominent online brand in the premium ethnic fashion segment. The results showcase the power of a well-executed SEO strategy in driving measurable business growth and online visibility.

Results Snapshot: