Case Study: Building Online Presence for a Metal Fabrication Company in Brampton, Canada

Initial Situation

  • No Online Presence: Prior to our involvement, the company had no online presence. They only had a single pager website, and they were not listed on major search engines or any local directories.
  • Local Competitors: Several well-established competitors in Brampton and the Greater Toronto Area already had strong online presence and were ranking well for important industry-related keywords.
  • Brand Visibility: The company was well-regarded locally within the industry but had no visibility beyond a limited area.
  • Primary Goal: The company wanted to increase brand awareness, drive organic traffic, and generate more high-quality leads from across Canada.

Challenges

  • Lack of Functional Website and Online Content: Without a functional website, potential customers couldn’t find or learn about the company’s services.
  • SEO Competitiveness: The industry is competitive, with many fabrication companies already ranking well for key search terms.
  • Low Local SEO Visibility: Since the business had no online presence, it was missing out on local search traffic from potential clients in Brampton and surrounding areas.
  • Limited Budget: The client had a very limited budget as he was not sure about the results.

Website Development

Designed and developed a user-friendly, responsive website with detailed content that showcased the company’s services, portfolio, and case studies.

SEO Optimizations

A new website typically takes time to gain traction on Google, but with our strategic approach—such as developing unique, keyword-optimized content for each page and implementing other essential SEO enhancements. We were able to accelerate its ranking progress significantly.

Results and Outcomes

  • Organic Traffic Growth: Within the first six months, the website saw a 300% increase in organic traffic.
  • Improved Keyword Rankings: Targeted keywords such as “metal fabrication Brampton” and “laser cutting services Canada” moved to the top of the search results, resulting in higher visibility.
  • Lead Quality: From the 4th month of SEO process, the business started receiving high-quality leads from across Canada, particularly from industries needing custom fabrication services.