GD Goenka International School, Sonepat: An SEO & Ads Success Story (Case Study)

Introduction

GD Goenka International School, Sonepat, wanted to enhance its online presence to attract more admission inquiries. Prior to this, the school was largely relying on offline methods such as parent referrals and local marketing strategies. Recognizing the need to evolve and expand, they approached our agency to achieve higher visibility, generate quality leads, and establish themselves as the go-to day school and boarding school in Sonepat and the surrounding areas.

Goals

• Increase Organic Traffic: Improve search engine visibility for targeted keywords.
• Boost Admission Inquiries: Generate more leads through online mediums.
• Expand Brand Reach: Use Facebook Ads to reach parents across India looking for the best boarding school in Delhi-NCR, and neighboring areas.

Challenges

• The education niche is highly competitive.
• Limited online footprint prior to our strategies execution.
• Generate quality leads within given time frame.

Strategy

SEO

  1. Keyword Research: Focused on high-intent keywords like “best schools in Sonepat”, “GD Goenka admissions” and “best boarding school in Haryana”,
  2. On-Page Optimization: Updated meta titles, descriptions, content and headings across key pages.
  3. Website Redisigning: Redesigned complete website to improve overall structure and user experience. So website visitors can find right information on the go.
  4. Technical SEO: Optimized for mobile-first indexing, improved page load speed by 40%, and fixed crawl errors.

Results

  • Organic traffic increased by 120% in six months.
  • Ranked in the top 3 for 15+ high-intent keywords like “best school in Sonepat.”
  • Generated over 2 lakh impressions from our SEO optimizations with over 800+ organic keywords and an average keyword ranking of 14.

PPC (Facebook Ads)

  1. Lead Generation Ads: Created Lead generation campaigns with forms to capture interested parents details like phone number, city, etc directly from facebook and instagram.
    Example: “Admissions Open for 2024! Get Admission – Limited Seats Available.”
  2. Video Ads: Promoted engaging video content, including campus tours, facilities, activities and more.
  3. Massive Reach: Targeted parents in Delhi-NCR, as well as other cities, ensuring the ads reached a large yet relevant audience. Which will further help in increasing both day school admission and boarding school admission.

Results

• Facebook Ad Budget: ₹1,00,000 per month.
• Reach: 10,00,000+ accounts monthly, ensuring extensive visibility.
• Leads Generated: 1,000+ leads per month through Facebook Ads alone.
• Improved CPL: Optimized lead generation forms for higher conversions and reduced CPL (cost-per-lead).

Client Feedback

“The results achieved by the team were phenomenal. The increased online visibility and lead generation were crucial in helping us achieve a successful admissions season. Their proactive approach and expertise truly set them apart.” – GD Goenka International School, Sonepat.

Conclusion

Through a well-rounded strategy combining SEO, and Facebook Ads, we successfully positioned GD Goenka Sonepat as a leading educational institution in the region. The facebook ads helped them get an instant boost during admission season while SEO helped them generate brand awareness and leads in the longterm. The measurable improvements in traffic, lead generation, and engagement directly contributed to their admissions success.

Since partnering with us, GD Goenka has completely shifted from traditional offline marketing methods to digital strategies, seeing extraordinary results through targeted online marketing campaigns.

Want similar results for your business? Contact us today to boost your online presence and attract leads like never before!