Helping a Custom Cabinet Maker Brand in Pennsylvania Stand Out as a Premium Brand
Initial Situation
Competitive Market: The custom cabinet market in Pennsylvania and surrounding areas was highly competitive, with larger brands having global presence.
Premium Client Targeting: The client sought to attract higher-end customers who valued quality and craftsmanship over mass-market and ready-made options.
Primary Goal: Increase online visibility, capture local and premium regional clients, and establish the brand as a leading name in luxury custom cabinetry.
Challenges
Stiff Competition: The custom cabinetry industry was crowded with established players, many of whom already ranked well for local and branded search terms.
Limited Existing SEO Efforts: While the business had a website, its SEO efforts were minimal, and the website had not been optimized.
Need for Niche Positioning: The brand needed to differentiate itself from competitors by highlighting its premium offerings and exceptional craftsmanship.
Local SEO & Regional Expansion: The company needed to improve local SEO rankings in Pennsylvania while also reaching premium clients.
SEO Strategy and Approach
We implemented complete On-Page, Off-Page, and Technical SEO optimizations, including keyword-rich content, backlinks, and mobile optimization, to make website as much as user-friendly and search engine friendly.
Implemented a content marketing strategy, focusing on creating valuable content that resonated with the target audience.
Created engaging web stories. These web stories were designed to be easily shareable and optimized for mobile devices, allowing the brand to reach a wider audience. The web stories alone received over 1 million impressions, helping to drive significant brand awareness across regions beyond Pennsylvania.
Results and Outcomes
The number of local inquiries increased significantly, with many leads specifically mentioning the brand’s premium craftsmanship.
Through strategic keyword targeting and content marketing, the brand expanded its reach in every part of the Pennsylvania.
The website started receiving inquiries from clients looking for bespoke, high-end cabinetry.
The brand moved to the top of the search results for key terms like “premium custom cabinets” and “luxury kitchen cabinets,” outperforming established competitors in organic search rankings.