Overview
Competitive Signs is a local signage and printing company that provides custom business signage solutions for businesses in the area. Before partnering with our team, they were working with another SEO company but weren’t seeing significant results. Their website lacked visibility on search engines, and they struggled to attract quality leads through organic channels. Our goal was to revamp their SEO strategy, enhance local search visibility, and drive targeted leads to fuel their business growth.
Challenges:
- Lack of SEO Results: The previous SEO provider was unable to deliver consistent, measurable results for Competitive Signs, leaving the business struggling to improve its online visibility.
- Low Organic Rankings: Competitive Signs was not ranking well for their target keywords, making it difficult to attract potential customers through organic search.
- Underperforming Google Business Profile: As a local business, Competitive Signs wasn’t leveraging their Google Business Profile effectively, limiting their potential to gain leads from local searches.
- Inconsistent Lead Generation: The lack of quality leads meant that the business wasn’t maximizing its growth potential through digital channels.
Our Strategy:
1. Keyword Research & Optimization:
We began by conducting comprehensive keyword research to identify high-value, relevant keywords for Competitive Signs. These keywords were targeted to align with their core services and business goals, ensuring that their website content would resonate with search engine algorithms and potential customers.
2. On-Page SEO Improvements:
Our team optimized key pages on their website to target both short-tail and long-tail keywords. We focused on improving meta tags, headers, and content, making the website more relevant and discoverable by search engines. We also enhanced the website’s internal linking structure to improve navigation and user experience.
3. Google Business Profile Optimization:
We revamped their Google Business Profile by ensuring it was fully optimized with accurate information, business hours, services, photos, and customer reviews. This improvement led to better visibility in local searches and made it easier for potential customers to contact them directly through Google.
4. Local SEO and Lead Generation:
With a focus on attracting leads from local area, we implemented local SEO strategies to improve visibility in the target city and surrounding regions. We also utilized geo-targeting tactics to drive more traffic from specific locations, tailoring the content to appeal to the local community.
5. Continuous Monitoring & Strategy Updates:
SEO is not a one-time task, so we closely monitored keyword rankings, website performance, and lead generation metrics. Based on our findings, we consistently updated our strategies to ensure that Competitive Signs maintained their competitive edge. This included optimizing for emerging keywords, fine-tuning content, and making technical adjustments to the website.
Results:
In just 12 months, our SEO efforts produced remarkable results for Competitive Signs:
- Improved Rankings:
- Competitive Signs now ranks #1 on Google for most of their focus keywords, significantly improving their visibility and attracting more organic traffic.
- Increased Organic Traffic:
- Over the past year, their website has received approximately 200,000 impressions, leading to 1,000 clicks and a consistent flow of traffic from targeted keywords.
- Expanded Lead Generation:
- Initially targeting local customers, we expanded the reach of Competitive Signs’ online presence, and now they are generating 20-30 qualified leads per month from both local and regional areas.
- The Google Business Profile optimization has played a crucial role in generating leads from local search queries.
- Ranking for Over 1,000 Keywords:
Competitive Signs now ranks for over 1,000 organic keywords, which is a testament to the ongoing success of our SEO strategies and the business’s growth in organic search.
Conclusion:
By leveraging a comprehensive, data-driven SEO strategy that focused on both local and broader regional visibility, we were able to help Competitive Signs achieve significant improvements in their search engine rankings and lead generation. The business is now receiving a consistent flow of qualified leads, with ongoing SEO optimization ensuring continued growth.
If your business is facing challenges with SEO or struggling to generate quality leads, let us help you achieve similar results. With our tailored SEO strategies, we can drive targeted traffic and convert that traffic into valuable business opportunities.
Results Snapshots:
